MISS SELFRIDGE

With its sharp sense of style, independent spirit and a fashion heritage par excellence, Miss Selfridge really is a child of the '60s. Unveiled in 1966 as the new, young fashion department within Selfridges on London's Oxford Street, the brand quickly became renowned for capturing the latest trends and epitomising colourful, fun and fast-moving fashion embodied by qualities such as variety, individuality and originality.

And while Miss Selfridge has had a lot of fun over the years, always looking for ways to give something a little bit different. It uses vintage expertise to scour the best markets, shops and collectors' unique archives from around the world to create individual, fun fashion, always with a Miss Selfridge twist.

www.missselfridge.com
instagram.com/missselfridgetr
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